In the case of the Hyundai brand, necessity has been the mother of reinvention. Ten years ago, Hyundai was little more than the punch line to jokes about low-quality cars with laughable reliability. If the brand was to survive in the increasingly competitive automotive marketplace, it needed a major-league makeover. Hyundai has accomplished exactly that in recent years, turning out cars that have been hailed as the shining example of value-priced quality. This reinvention scales new heights with the Hyundai Genesis, the manufacturer's first stab at the luxury car market.
All-New Hyundai Genesis |
Quiet as a murmur and drenched in luxury, the Hyundai Genesis offers genuine opulence at an unbelievably low price, and credibly that competes with other premium saloons from established brands. For the second generation of the Genesis, Hyundai has added a generous suite of standard safety, convenience features and has evolved the overall design of the car.
Panoramic sunroof |
Striking front grill |
Design
The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Proportions demonstrate a long dash-to-axle length, longer wheelbase and shorter overhangs than its predecessor.
Sleek profile |
Spacious boot |
Performance
Behind the striking hexagonal front grille is a selection of two power units: A 3.8-litre and a 5.0-litre. The Genesis 3.8-liter Lambda engine utilizes direct-injection and produces 231 kW (311 hp) and 396 Nm. The powerful 5.0-litre Tau V8 engine churns out 313 kW (420 hp) and 518 Nm.
V6 Power unit |
More powerful V8 |
Interior
The interior layout of All-New Hyundai Genesis has been designed to benefit all occupants with a spacious, comfortable ambience. The simplification of the switchgear and instrument panel ensures an intuitive layout and open feel. A new design pattern has been introduced to decrease relative interior reflections and brighten dashboard surfaces, while high-grade materials such as genuine aluminum and matte-finish wood are available. Cohesion between the center fascia and audio controls has been ensured through a streamlined design, making the two separate sections appear as one.
Cockpit |
Rear seats |
Rear design |
Verdict
The Hyundai Genesis ever growing popularity is set to get to greater heights with the launch of the much improved second generation. Hyundai is super confident with their latest luxury saloon that it has decided to launch it for the very first time in right hand drive. However, what stands out about this particular Genesis is the striking 2.0 fluidic design. Hyundai has hinted that the new design language will be applied to all its models in the upcoming months.
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